virtualDavis

On January 21-23 I attended the 2011 Writer’s Digest Conference. I arrived focused on my book, my book pitch and my publishing goals. I left focused on new friends and acquaintances, a community of writers and publishing industry professionals who shared their visions, ambitions, guidance and encouragement. Listen to my wide wandering reflection on this transformation or read audio transcription.

I’ve collected the social media artifacts from those three days into an illuminating if cumbersome archive of the event:

• Buzz: Writer’s Digest Conference 2011
• Writer’s Digest Conference 2011, Part #1
• Writer’s Digest Conference 2011, Part #2
• Writer’s Digest Conference 2011, Part #3
• Writer’s Digest Conference 2011, Part #4

I’ll continue to curate and weave my commentary into this collaborative coverage in the days ahead. Please contact me (@virtualDavis) to recommend blog posts, etc. that I’ve overlooked. Thanks!

The highlight of the Writer’s Digest Conference was the people. I’m referring to both the  presenters and the other attendees. As a writer, I find that it’s all too easy to disconnect — to become isolated — not socially but professionally. And yet, I love to connect and interact. I yearn for feedback and criticism and guidance and encouragement. This is a big reason why I teach, act, blog, flinflan, tweet and tell stories. Writing demands connecting and community. Last weekend’s conference delivered both, engaging me directly with writers, readers, publishing veterans and innovators.

In addition to the curated archives above, I’ll blog on several of the most memorable presentations over the next week or two. I’d like to start today by acknowledging one presenter who profoundly impacted me, Jane Friedman (@janefriedman) This woman’s a dynamo! Behind those coquettish ringlets and a smile that feels like a bear hug from an old friend, Jane Friedman is all genius. No joke. And not only publishing-smart, but savvy-smart. And generous-smart.

You see, I was Friedman’s student even before attending her “Your Publishing Options” session on Saturday morning. She didn’t know it; she didn’t even know me. But her No Rules blog has been a critical component of my crowdsourced MFA in recent months. Then, a little over a week ago, I attended her “3 Secrets for Selling Your Nonfiction Book Live Webinar“. Ninety minutes of real-time Friedman instructing me how to compose an effective book query. Great class!

She answered questions and disected queries submitted by participants in the webinar. My learning curve went vertical. But the most helpful was yet to come. I’d mentioned to Friedman that I’d be pitching my book at #wdc11, so she revised my bloated book overview into an amuse-bouche to tempt literary agents during the Pitch Slam. And she did so almost immediately despite the fact that she was preparing for her battery of presentations and traveling halfway across the country. She communicated and encouraged me via three separate social media channels. All, without having ever met me!

In short, Friedman had won my gratitude and admiration even before her Saturday morning presentation on traditional publishing, niche presses and self-publishing. Then she proceeded to deliver what was easily the most organized, efficiently delivered and content-rich presentation that I attended all weekend. She observed that all three publishing options are relevant today (“they’re almost all on equal footings now”) and mapped out the pros and cons for each. She instructed us to evaluate how we connect with readers in order to select the publishing channel most compatible with our own strengths. Although the self-publishing route demands the greatest entrepreneurial spirit, Friedman emphasized that all three require writers to actively market and promote their work. Nobody is exempt.

Friedman illuminated the dark nooks and crannies of today’s publishing world while empowering a capacity audience of aspiring writers to chart their own course. She acknowledged that it helps to have a “partner” or mentor in the publishing community, and I realized why she’d already had such a profound impact on me. Her blog and webinar are the closest I’ve come to having a writing mentor since college, half a lifetime ago!

I’ve written since high school; I’ve taught writing; I’ve edited and published online and offline journals; and I’ve even mentored others. But I’ve never sought out an experienced, confident coach to help me become a published author. Why not?

I suppose, like many writers, I’ve identified the writing practice with solitude, with head down focus and perseverance, with forging my own course. I suppose, like many writers, I’ve been stubborn and overconfident that I can (must?) navigate this adventure independently.

But Jane Friedman and Dan Blank and Richard Nash and Patricia V. Davisand Al Katkowsky and a half dozen literary agents and several dozen writers grabbed me, jerked my blinders off and showed me that I’m not alone on this journey. We’re a community full of wise mentors and inspiring mavericks. Writers who opt out of this community are sacrificing the very guides, resources, and opportunities which can accelerate their progress as writers. And they are overlooking the friendship and encouragement of the most compatible colleagues out there!

And so, I return to the Adirondacks, to my desk, to my manuscript. But unlike my writing practice before the Writer’s Digest Conference, I have discovered a new passion, focus, strategy and community. I am now ready to seek out the mentors and mavericks who will shape my adventure. I’m ready to embrace my fellow adventurers, starting with a warm “Thank you!” to everyone I met at the Writer’s Digest Conference and to those of you who followed along via #wdc11. And I am ready and eager to bear hug all of you who follow, support, critique, encourage and teach me via Twitter, Facebook, the virtualDavis blog and my Flinflanerie newsletter. Thank you!

“Queries received in 2010: around 10,000. New clients taken on from query (no referral): 0.” […] Those 10,000 queries represent approximately 10,000 writers who have dreams of seeing their book in print, who’ve likely spent months on a manuscript, who are desperately seeking a chance at traditional publication… So what does that say about the query system? Does it really work anymore? Is the system slowly dying?

Of course the system isn’t dead yet. From time to time, I still hear reports of writers landing agents through cold-querying. But if the statistics of gaining an agent through querying are slim and growing narrower, what can writers do to increase their chances of getting an agent? (Is the Query System Dying?)

This sobering post from Jody Hedlund (author of The Preacher’s Bride) echoes an increasingly familiar publishing mantra, “Adjust, adjust, adjust. Connect, connect, connect.” It’s yet another reminder that the days of the solitary author penning in a garret are numbered. Correction. They may be numbered if s/he wants to secure a publishing contract, build an audience and possibly become a professional writer.

I’m not horrified to read Hedlund’s post or Rachel Gardner’s post that prompted this reflection on the demise of the conventional query system. As a newbie unaccustomed to the “old way” of querying and well accustomed to merits of the social web, I actually see this transition as a potential improvement. Or at least an improvement for me and writers like me. And I think that Hedlund’s advice makes sense:

• Seek out new agents through reputable literary agencies.
• Realize the query system may not be enough.
• Shift to a new way of relating to agents.

So where does that leave me on the week of my first foray into agent pitching? I’m optimistic. The query system hasn’t failed me, and I’m confident that I’ll find the perfect agent. Perhaps not this week, or even in the next few months, but I’m learning more every day about which agents are embracing the publishing industry transition rather than lamenting the change and clinging to the old. I am learning what sort of agent relationship is best suited to my strengths and ambitions. And I am learning how important the right match will be in the years to come. Tomorrow’s query system sounds just great!

At the end of July Jane Friedman (@janefriedman), posting from the Midwest Writers Workshop said, “Probably the stand-out advice of the morning was from Marcus Sakey, who talked at length on query letters.” Buried in good-if-not-so-memorable advice was a bomb that set the Twittersphere afire: Sakey (@MarcusSakey) “advised that query letters, if any good, would result in a 75% “send me something response.”

Manna from heaven! Just the pearls of wisdom that aspiring authors covet. Except when it contradicts their own experience. In fact, so much hullabuloo emanated from this claim that Friedman asked him to elaborate in a guest pos on her There Are No Rules blog. Sakey was quick to limit his assertion to fiction, “nonfiction is different, and I don’t know beans about it“, but I’m nevertheless drawn to his assertion that a query letter should not try to sell the book.

You are not selling the book… All you’re doing is seducing the agent. You want to get them interested enough that they ask to see your manuscript. That’s it. It’s like online dating. If you can write a charming e-mail, you might get a date; if you get a date, who knows where it could lead. But try to put all your history and baggage in that first message and you won’t get any play. Instead, demonstrate that you’re worth someone’s time. That you are interesting, sincere, and respectful. (How to Ensure 75% of Agents Will Request Your Material)

Makes sense to me! Of course, online dating still requires that you deliver the goods when you meet in person, or else Mr. Lonely will spend the rest of his days practicing his fly tieing and perfecting his hook while the fish get away again and again. Sounds obvious enough, but how do you interest the right agent? How do you demonstrate that you are worth their time?

Well, for one, you’re polished. Your language is compelling… your presentation is perfect… you’re brief. Agents are busy. There are hundreds of other queries to read. Finally, you are a storyteller. You know how to tease, how to intrigue, and you’re not afraid to put those wiles to work. (How to Ensure 75% of Agents Will Request Your Material)

The proof is in the pudding. Show; don’t tell. Am I missing a savory cliche? Perhaps, but the point’s clear and compelling: perfect hook + polished presentation + brevity = perfect pitch. But is it correct?

Related:

• Write. Book. Pitch. Agent. Right?
• Individualize Your Query

“Working on the query letter” by Doug Sharp, on Flickr

I don’t think a query is a one-size-fits-all device. I don’t think the same query necessarily works for all agents or all authors. That being said, I don’t think it should either.

The most important part of the query is the blurb, the part that tells the agent about your book, the part that grabs her attention and makes her want to read more. Here’s the deal, though: What you should strive for is writing the query that best represents you and your book. It should show the reader a bit of your voice and the blurb shouldn’t necessarily be about hook or characters or plot. It should be that one thing about your book that makes it stand out from all others. (BookEnds)

Literary agent Jessica Faust over at BookEnds dishes up what-should-be-but-isn’t-so-obvious advice for all of query letter scribblers. Sell your book by selling yourself. Give’m a taste of your brilliance, grace, humor, whatever makes you stand out and stand tall. Distill your dazzle and intoxicate the agent/publisher… No pressure!

Related:

• Seduce the Agent
• Write. Book. Pitch. Agent. Right?

I enjoyed Eric’s lighthanded but thoughtful reflection on the merits of working with a literary agent in the digital age.

The times, they are a-changin’, mes auteurs. The digital age means more books are available in more ways than ever before, which in turn means two things: first, you have that much more competition for eyeballs, and second, you need some way to differentiate yourself from the crowd such that all those eyeballs are reading your book.

 

In short: regardless of whether [or not] you’re going (exclusively) digital, you want an agent… an agent’s multiple talents, myriad connections, and considerable experience will all be great assets to you in your quest for publication. This is true for more than a few reasons…

• If you’re dealing with an editor, an agent is worth his or her weight in gold in terms of contract negotiation (not to mention that going with an agent in the first place generally makes it much easier to get an editor’s attention). This is doubly true as the details of e-rights are being hammered out.
• An agent will secure you a publishing house by way of said editor, meaning he or she is basically getting you editorial input, a marketing team, a publicist, a sales team, and an art department capable of making you a Truly Fancy Cover. Unless you’re the aforementioned Jack/Jane of all trades, this is a huge bonus for you. (You also won’t have to worry about getting your e-book fed out to Amazon, Apple, and the like.)
• You’ve got a buffer between you and your editor/publisher. This means that you can spend your valuable time writing while your agent spends his or her time talking to the editor/publisher (pitching your next project, hounding them for royalty statements, finding out why the awesome cover they helped you negotiate isn’t showing up on Barnes & Noble’s website, &c).
• You have a Fancy Website with lots of loyal visitors. Your agent has a Fancy Website with lots of loyal visitors. If you both add links to your book to your websites/blogs, you get that many more eyeballs reading about (and hopefully soon reading) your book. Agents go to bat for their clients in more ways than one.
• Finally, you get a measure of that e’er elusive brand recognition that separates your book from Joe “DIY” Lunchbucket. If you self-publish on-line, the only one vouching for your work is you. If you have an agent and an editor, you’ve got at least two organizations behind you vouching for your talent and credibility as a writer. (Pimp my Novel)