virtualDavis

What does tomorrow’s publishing world look like? MediaBistro’s eBook Summit dove into the “New Era of Publishing” on December 15, 2010 at The New Yorker Hotel to explore “some of the most pressing industry issues” and to assist writers, editors, publishers and agent in navigating “the changing industry ecosystem.”

In January I start pitching Rosslyn Redux to a publishing industry that is not only new to me but new to itself. I figured this conference would serve as an informative industry barometer for me and an up-close-and-personal glimpse at how traditional publishers and agents are adapting to the Post-Gutenberg Paradigm. The day was an eye opener. Below I’ve overviewed the highlights.

http://storify.com/virtualdavis/ebook-summit-2010

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Debbie Stier speaking at BookExpo America 2009

Debbie Stier (@debbiestier) first came across my radar when HarperStudio was born… A book publishing outlet that made sense in the 21st century! Publishers who understood (or wanted to understand) the digital migration. Unfortunately bravery and vision weren’t sufficient, and HarperStudio was recycled. (Read the HarperCollins explanation memo to employees.) I was disappointed that the project was abbreviated, but proud of HarperCollins for taking the risk in the first place.

One of her homeruns with HarperStudio was Crush It! by Gary Vaynerchukwhich I’ve “read” three times (the print edition, the audio edition and the Vook edition) as much for Vaynerchuk’s energy, self-confidence and optimism as for the opportunity to compare assets distinct to each platform. I imagine Vaynerchuk has been a good fit for Publishing’s Optimist Prime. In an interview with Marian Schembari last June Stier conveyed unabashed enthusiasm for the future of publishing.

“I love that word-of-mouth is scalable. I love that anybody can share, and connect, and spread the word about great books and ideas without ever having to get permission… I’m allergic to bureaucracy. Publishing is full of protocols; I find it frustrating when people see their role as putting up barriers and looking for problems. I’d rather make something great happen… It’s liberating to know that you are in control of your own destiny and don’t have to hope that the gatekeepers allow you to be recognized.” (Digital Book World)

Stier’s perspective has encouraged and reassured me during my foray into the book publishing jungle. And it’s not all bluster and bravado. Stier’s track record speaks for itself. And she’s EVERYwhere! (I have a hunch that she may secretly have invented the social web between book launches.) The other day I was speaking to my wife’s cousin, Cali Williams Yost (@caliyost) about her experience publishing Work + Life and now working on her second book, and Stier’s name inevitably popped up: “She is wonderful and amazing!” Scanning some of the titles Stier has worked on I realized that my mother-in-law’s friend, Dotty Frank, has also been touched by Stier. The Stier Factor! And when I registered to attend MediaBistro‘s eBook Summit I discovered that she was slated to be one of the panelists. (Did I mention that Debbie Stier is EVERYwhere?)

During her eBook Summit presentation she announced that she’s departed HarperCollins, and that she hasn’t yet announced her next plan. She did mention that it is somewhat unrelated to book publishing but will draw upon her publishing experience. Hmmm… Perhaps something to do with the SATs?

As for promotion strategies in the publishing industry Stier articulated in no uncertain terms that

“everybody should have a digital presence… You’ve got to be part of it to understand, or else you’re not feeling the culture of it.”

She also skimmed over relevant tech/communication trends that she sees emerging. Mobile, mobile, mobile. There’s an adavantage to early adopters. If you use an iPhone, try out Instagram. In publishing, she explained, mobile strategy is mostly tied to apps (location-based and otherwise), etc. In other industries texting and QR codes are making major inroads, but publishing lags behind! This is an opportunity. First mover advantage. She touched on Foursquare and mused on behaviour changes like the gym rat badge. If you are writing nonfiction, Stier said, think of ways that FourSquare could overlap. Tips are key! And many other smart uses too. Leave breadcrumbs where you wrote the book, ate a meal, had a drink, etc.

Stier also emphasized the importance of “caring”. Adopt the Zappos strategy as DELL has recently learned. Care. Gary Vaynerchuck’s new book, The Thank You Economy, is precisely about this. In only a few short minutes Debbie Stier had nailed it. Boom, boom, boom.

Unfortunately she had to depart earlier than anticipated and we didn’t connect aside from a few tweets and this sad image but kind message on Tumbler. Soon, I hope, to meet the legendary Debbier Stier in person.

According to Hugh McGuire the future of book publishing looks more like the internet than print books or even ebooks. Web-connected digital books are inevitable, and the line will vanishing between books and the Internet. Today’s savvy publishers will be tomorrow’s ebook API providers:

E-books to date have mostly been approached as digital versions of print books to be read on a variety of digital devices, with a few bells and whistles–like video… Thinking of e-books as just another way to consume a book lets the publishing business ignore the terror of a totally unknown business landscape… While you can list advantages and disadvantages of print books vs. e-books, these are all asides compared with the kind of advantages that we have come to expect of digital information properly hooked into the Internet…

Let books live properly within the Internet, along with websites, databases, blogs, Twitter, map systems, and applications… the foundation is there for the move. If you are looking at publishing with any kind of long-term business horizon, this is where you should be looking…

We are a long, long way from publishers thinking of themselves as API providers, or as the Application Programming Interface for the books they publish. But we’ve seen countless times that value grows when data is opened up (sometimes selectively) to the world. That’s really what the Internet is for and that is where book publishing is going, eventually…

The current world of e-books is a transition to a digitally connected book publishing ecosystem that won’t look anything like the book world we live in now. (Forbes.com)

I don’t need any convincing, but I found McGuire’s article straightforward and compelling. This isn’t rocket science, folks. It’s open source storytelling! And it’s one of the most exciting application of this global rhizome we call the World Wide Web. Like McGuire, I still can’t envision what the commercial underpinnings for this future of publishing looks like, I am confident that entrepreneurial minds all over the world are already scheming up efficient, reliable methods for monetizing web-enabled ebooks. Copyright issues will become increasingly complicated, but where there’s a will (and a market) there’s a way. And I’m thrilled to be able to participate!

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It’s no mystery that the folks at Just Beer at Buzzard’s Bay Brewing are a slightly quirky bunch, so it should be no surprise that their newest version of India Pale Ale is served up with a novel idea: A hard-boiled detective tale in twelve chapters, one on each of the 22-ounce bottles in a 12-bottle case.

The Case of the IPA, the name of the beer and the story, is a result of the melding of the minds of brewer Harry Smith, author Paul Goodchild and owner Bill Russell. The noir-style tale, reminiscent of “The Maltese Falcon” author Dashiell Hammett’s gritty detective novels and his serial magazine stories of the 1920s and ’30s starts off with the main character, “a two-bit shamus in a dirty, gritty, bluesy, and cool city of some renown” who is summoned to a wealthy businessman’s “swank starter mansion in the ‘burbs” and wraps up 264 ounces later. And Russell has one suggestion for readers: “Please don’t drink Chapter 12 first.”

Goodchild, who described himself as an artist who doesn’t count on royalties, said he came up with the idea of writing a story on Buzzard’s Bay beers about five years ago, but it didn’t fly until the Just Beer brand started making the 22-ouncer, just the right size for each chapter. “At first I thought about writing a science fiction serial because I love that genre, but I didn’t want people to think we were pandering to kids. This serial is decidedly adult — not XXX — but a hard-boiled detective, noiry serial; it’s perfectly oriented to the IPA. I’m a big fan of Dashiell Hammett,” said Goodchild. (Herald News)

Is it too late to pretend I invented this? This may be one of the most compelling reasons yet to focus on print publishing versus digital publishing. I mean, how often do folks offer up virtual cocktails on Twitter, etc? And how disapointing are they when you toss them down the hatch?!?! But this is the real deal. Analog literature for the mind and soul…

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“In my world, copyright’s purpose is to encourage the widest participation in culture that we can manage – that is, it should be a system that encourages the most diverse set of creators, creating the most diverse set of works, to reach the most diverse audiences as is practical…” ~Cory Doctorow (via e-publishing, etc.)

This compelling insight from Cory Doctorow arrives in worn-but-valued-hand-me-down condition from Ed Renehan (Managing Director of New Street Communications) who inherited it from Andrew Sullivan.

Zany and intriguing book concept! Jonathan Safran Foer’s Tree of Codes is a timely reminder that ebooks can’t do everything…

Looks like “old school” publishers and authors are continuing to struggle with the transition from print publishing to digital publishing.

At The National Book Awards last night, books were being celebrated, but eBooks not as much. The New Yorker’s Andy Borowitz called the eBooks, “The bastard cousin of the print book” and Patti Smith begged the audience not to give up physical books. In her winning speech she said, “There is nothing more beautiful in our material world than the book.” (eBookNewser)

The bastard cousin? Hmmm… I’m not quite sure how that works, but it’s a catchy epithet!

I just read Dianna Dilworth’s post at eBookNewser from last Monday (I know, I know… but it’s Thanksgiving!) about Amazon’s platform upgrade toCreateSpace.

The upgrade includes the ability for members to buy their own ISBN from Bowker LLC, directly through the CreateSpace platform. Other new enhancements include… an upgraded cover creator toolset for both books and discs… [with] a free image gallery that writers can use for their covers. There is also a new custom trim size feature in which members can choose a customized trim size for their book. (Amazon Self Pub Upgrade Adds ISBN Feature)

Sounds great! Another leap forward for self-publishing authors, streamlining the journey from creation to customer.

All is vanity by quinn.anya, on Flickr

[Seth] Godin, a best-selling author of marketing books such as Tribes and Permission Marketing, felt he no longer needed his traditional publisher. Notably, Godin defined “publishing” far more broadly than did Penguin Group. He plans on distributing his content in a number of media—audio books, apps, podcasts, print on demand, etc.

As for the value of publishers, Godin commented: “Publishers provide a huge resource to authors who don’t know who reads their books. What the Internet has done for me, and a lot of others, is enable me to know my readers.” … As someone who has had six books and innumerable articles published by traditional print publishers… I have seen the transformation of a raw manuscript into an edited, indexed, laid-out publication. It is a sight to behold, and certainly something I couldn’t do on my own.

That said, if publishers can’t find innovative ways to create new markets for an author’s content, and if more successful authors shift to Godin’s model, we may get to the point where print publishers are seen as the vanity press and high-quality self-publishing is the new professional standard. If writers do not know who their audiences are, they can, in essence, ride the coattails of the marketing channels of a traditional publisher. If, on the other hand, they have already built their readership through other avenues, they may rely on their own reputation for credibility, rather than on the imprimatur of a publisher, to sell their books. econtentmag.com

To e-read or not to e-read, that is the question!

You could choose to buy no e-reader at all…  both Amazon and Barnes & Noble are rolling out applications that bring their e-book stores to phones and other gadgets… Amazon.com’s app selection is particularly bountiful: It has ones for iPhone, iPad, Android, BlackBerry, Windows Phone 7, Windows, and OS X. Barnes & Noble has ones for iPhone, iPad, Android, and Windows. They’re not comprehensive recreations… But all the apps are free, and they all work on one or more devices you already own… I do most of my e-reading on other devices. And my single most-used e-reading device is my iPhone, simply because I take it with me nearly everywhere and can dip into any e-book I own in seconds, often while I’m doing something else at the same time… Both companies also have synching technologies that keep track of where you are in a particular tome: I can read a few pages on an iPhone, pick up on my Mac, and then finish a book on an actual Kindle. And I do, frequently.(techland.com)

Sorry, economy, but Harry’s on to something. Something good. Something smart. Especially for newbies to the digital reading experience. Try it out on hardware you already own. Figure out if you like it. Or still miss books printed on trees. Get your feet wet. Buy nothing. Save your money for nachos. And an airplane ticket to lands exotic. Happy reading…