virtualDavis

Pinterest Interest? virtualDavis ponders Pinterest...

Are you on Pinterest? Still trying to resist the way you resisted Facebook?

Watch out, because it’s a slippery slope. When your invitation comes and you say, “Okay, well, maybe I’ll just try it out…”

You know, kick the tires, maybe even zip around the neighborhood with the roof down and the music blaring?

Don’t do it. You’ll get hooked. Pinterest. Is. Addictive.

And that’s why it’s exploding. In the good way. Out of start-up obscurity and into the gotta-be-on-it rocket that is flashing through the interwebs.

After being largely ignored for the first months of its existence, Pinterest is now being mentioned with increasing frequency… It is easy to see why Pinterest is attracting such a buzz. All measures of its growth are phenomenal. (Street Journal)

Phenomenal is the right word, but it lacks the necessary whizbang to accurately convey what’s happening with this rather straightforward social media concept

The premise behind Pinterest is for users to gather, organize, and share things they find on the Web, such as home decorations, clothing, and food. The end result is curated pinboards that are meant to help friends discover new items or get inspiration. (CNET News)

According to Mashable‘s Zoe Fox, Pinterest drives more online t than Google+, YouTube and LinkedIn. Beginners’ luck? That’s pretty formidable competition.

[Pinterest] now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January… Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. (Mashable)

You know how long it took Twitter

to get traction? You know how long it’s taken to get to this point. I suspect that the quirky crew over at Facebook are getting whiplash responding to the ticklish breeze they keep feeling in their hair, like something sneaking up from behind. Can you sneak fast? Okay, so maybe Pinterest isn’t sneaking…

Facebook reigns king of referrals, accounting for more than one-quarter (26.4%) of traffic, 4.3% of which comes from Facebook Mobile. After Pinterest, Facebook is experiencing the most referral growth, gaining almost one percentage point in December. (Mashable)

So Facebook isn’t giving up ground just to swig down electrolytes, but Pinterest’s mad dash out of the starting gates is noteworthy. Whether or not they can sustain this pace for the endurathon is another matter.

Who’s propelling its rise? 18-34 year old upper income women from the American heartland. (TechCrunch)

Hmmm… So not just bored teenagers party shopping.

To get to the bottom of what motivates Pinterest’s throngs of users, you first have to realize who those users are… Female… women tend to like to shop more than men do. You could easily define Pinterest as a way for people to “window shop” for anything that interests them… It’s a social shopping experience, disguised as a website full of interests. (TheNextWeb.com)

Brad McCarty may be right, but in my experience, there are plenty of gents aboard the good rocket ship Pinterest and more and more every day. Maybe there are male window shoppers too? Or maybe McCarty’s oversimplifying.

At heart, many of us are collectors. Stickers. Friends. Hats. Wine. Cars…

And many of us are voyeurs, happy to peak over the fence at the neighbor’s backyard digging project only discover he was planting a persimmon tree, not installing a hot tub.

In short, we’re curious hoarders on the lookout for inspiration. Is it any wonder that Pinterest has become the next runaway favorite? And with news a little over a week ago that Pinterest has partnered with Flickr “improve photo attribution” it looks like the visual floodgates may be opening. Happy pinning!

Related articles

• Pinstagram: How Instagram Should Look On the Web (readwriteweb.com)
• Pinterest’s Traffic Data Reveals Its Biggest Weakness (businessinsider.com)
• Who Are the Top Retailers on Social Media? [INFOGRAPHIC] (mashable.com)
• A Marketer’s Guide to Pinterest [Video Infographic] (slideshare.net)
• A Marketer’s Guide To Pinterest (viralblog.com)
• 3 Reasons Why You Should be Using Pinterest (allseasonvirtualassist.wordpress.com)
• Using Pinterest To Supercharge Your Content Marketing (digitalsherpa.com)

Storytelling from Cave Fire to Kindle Fire (image by virtualDavis)

Isn’t digital storytelling just enhanced storytelling? It’s just the newest chapter in humanity’s quest to improve the way we tell stories. We instinctively yearn for better communication, for storytelling innovation. And yet digital books, audio books, multimedia books tend to meet resistance despite their obvious appeal.

New scares old. Old doesn’t quite understand new. Or doesn’t want to…

In “Is It A Book, Is It A Movie…No, It’s Movie-Book!” we get a glimpse at the book world’s awkward response to digitally enhanced storytelling.

Many eBook writers shy away from multimedia publishing, preferring instead to stay with straight text… An eBook that features multimedia is not an eBook, they say. It’s… an app… What IS an eBook with multimedia? Can we continue to call an eBook an eBook knowing that now it may feature multimedia? … What about audio books? … [Or] movie-books… (Technorati Entertainment)

Let’s call it digital storytelling. Or storytelling in the digital age. Maybe we should just call it storytelling, because — no matter how resistant the publishing industry and book critics and schools and libraries may be — the public is embracing (and will continue to embrace) storytelling in all of its innovative new forms.

Let us imagine the first time a storyteller added innovative new technologies to their bag of tricks. Picture the proverbial caveman standing by the bonfire with his family, talking about the hunt from which he’s returned with a week’s food. In telling the story of creeping up on his prey, he describes his cautious steps, following the fierce Bigmacosaurus, slowly, quietly all afternoon. Until afternoon turned into evening. As daddy caveman describes the fall of night he slowly extinguishes the campfire leaving his wife and children sitting in the dark around the glowing embers. They pull closer together, absorbed in the story. Now dad begins to pace around them in the dark as he speaks, so that they are never quite sure where he is, and he begins to breath deeply, hoarsely, imitating the sounds of the Bigmacosaurus. And suddenly he leaps across the embers and pretends to drive his spear into the Bigmacosaurus, just barely illuminated as he writhes on the ground, bathed in the dull red glow of the embers.

The end.

“Time for bed, cave kiddies!” he bellows. But they don’t move. They cling to their mother, scared to death.

So dad adds kindling and blows on the embers, resuscitating the fire. Within a few minutes the interior of the cave is once again illuminated. The children are less afraid, but still too nervous for bed.

“But what if the other Bigmacosauri followed you home?”

“Yes, what if they come and get us tonight while we sleep?”

Dad takes a charred branch from the fire and proceeds to draw a picture on the cave wall. In the crude illustration a hunter with a spear crouches in tall grass beside a herd of Bigmacosauri. He explains to his children that he discovered the heard around mid-day, far away. He draws the sun directly overhead, and adds wavy water to portray the lake located half a day’s journey from the cave. Then he moves down the wall and draws himself in the mountains pursuing a single Bigmacosaurus, the sun much lower to the horizon now. He explains to his children that he successfully split the heard, forcing the biggest Bigmacosaurus to run toward the mountains which lay between their cave and the lake. He draws a herd of stampeding Bigmacosauri running off into the distance where the sun sets on the far side of the lake. His next drawing is of the the hunter right next to the Bigmacosaurus, spear high in the air about to plunge. A crescent moon is high overhead. He explains to his children that he wanted to drive the Bigmacosaurus as close as possible to home so that he could minimize the distance he would need to carry the meat. He explains how hard it was because wild Bigmacosauri are scared of cave men and don’t like to come near them. But daddy cave man succeeded, and now they have plenty of food. But the next time he wants to hunt a Bigmacosaurus, he will have to go all away around the lake to the far side where the sun sets. He draws one last picture, looking across the vast lake at tiny Bigmacosauri no larger than ants speckling the horizon beneath the setting sun.

The children have fallen asleep in their mother’s arms, so the parents carry them to their beds and tuck them in.

So far, nothing’s unusual about this, right? Just another evening at the cave.

But when the parents tuck themselves in, the cave man’s wife rolls over to her husband to whisper.

“I don’t know what you thought you were doing tonight, extinguishing the fire, making all those beastly noises, reenacting the hunt, drawing on the walls. Look how much you scared the children.”

“I’m sorry, I didn’t mean to scare them so much. I always tell them stories…”

“I know. Stories are good. But all that other stuff, it’s just, I don’t know. Not right. Can you just stick with storytelling? Just words?”

“Yes, dear.”

“Thank you. Good night.”

“Good night.”

But the next day the cave kiddies beg for a story. “Like last night, daddy. Not the boring old way.”

“Yes, like last night. Pleeease?”

Mother grimaces.

Father looks at mother and shrugs.

Fast forward. YouTube, Audible, Vook, iPad, Storify and SoundCloud blur past. From cave fire to Kindle Fire… Onward!

Related articles

• Storytelling Is Just The Beginning (virtualdavis.com)
• Smile! I’m blogging you… (virtualdavis.com)
• A Brief History of Storytelling (virtualdavis.com)
• The technology of storytelling: Joe Sabia on TED.com (ted.com)

If in doubt about the social media revolution, just watch this sequence of three video presentations. Pay attention to the statistics; watch the revolution evolving in real time as the social media juggernaut sweeps the globe.

The social media revolution is
mushrooming while you sleep!

The next three videos are based upon Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman. This first,Social Media Revolution, asks if social media is a fad that can be waited out, a fad that can be ignored, a fad no less or more important than any other.

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomicshttp://www.socialnomics.com

Take a look!

If the music distracts you or wakes up your parents, mute the volume. But watch. Read. Wake up!

The social media revolution doesn’t sleep. Ever. And while you’re dozing off, it’s already evolved. The next video, Social Media Revolution 2 (Refresh), updates the social media and mobile media statistics.

Ready for Social Media Revolution 3? This longer, more powerful video was produced in June 2011. Also “based on #1 International Best Selling Socialnomics by Erik Qualman this is the latest in the most watch social media series in the world.”

‪So, what do you think? Still plan to wait out this annoying social media fad? Still hope to ignore it? Good luck!

Related articles

• The Three Faces of the Social Revolution: Media, Marketing, and Service (kellblog.com)
• Socialnomics: How Social Media Transforms the Way We Live and Do Business (amazon.com)
• Watch: Socialnomics’ Social Media Revolution Gets Updated For 2011 (socialtimes.com)
• Social media is now more popular than online porn(digitaltrends.com)

Powerful, poignant and totally innovative storytelling! And a bit of a tear-jerker (of the happy variety) too… Long live the flashmob! Echoes of Improv Everywhere, don’t you think? Tell me you didn’t find yourself longing for this emotional welcome the next time you land at an airport?!?! Kudos to T-Mobile for super innovative storytelling.

Aside from the emotionally charged experience and story, the underlying idea that life is for sharing is compelling, timely and powerful. We live in the digital age when it is easier than ever before to share an event like this “spontaneous” welcome home concert in Heathrow airport. Indeed the video cuts repeatedly to travelers recording the event on their mobiles. Photos, videos, phone calls… this is the age of immediate, virtually universal sharing. And the powerful message underlying this advertisement for T-Mobile is that connecting with others to share beauty, to share happiness is magical and humanizing. It’s a universal desire. Too often we all fall into ruts of isolation passing through each others’ lives like ghosts, like passengers in an airport. But moments when our isolated, insulated bubbles pop and we are connected, even temporarily to others is what makes life worth living. We are inherently social creatures, but we’ve been socialized to wear blinders, to limit connection with those around us. Storytelling — and, in this case, T-Mobiles communication tools and network — bridge the divide between us. Okay, time to lay off! I’ve become gushy and repetitive. (The sign of an effective advertisement!)

Pour yourself a cup of tea and toss a few pop rocks down the hatch. Now lean back and enjoy this quirky visual tale about the power of stories. Dabbling in childish imagery but presented in a decidedly adult collage, this video ditty is an enjoyable reminder why storytelling is so compelling. Although I need a little help with “devine”…

“It’s the stories, stupid. So, how you relate to people? How you connect to people? It’s not the data; it’s not the dry content. You’ve got to be throwing engaging content, stories, emotional connections that people can relate to… They want to hang out with experiences. They want to relate to humans. And we’re not just tags and data and facts, we’re people!” ~ Chris Camp

Chris Camp’s LavaCon take-away should be a familiar reminder to all at this point. Right? Wrong? Then watch the video again. Web 2.0 (as well as all effective media, marketing, teaching, etc.) needs to humanize and personalize their message. Real content for real people. Give your audience a reason to care. Tell them stories. Listen to their stories. Weave these stories together and you’ll begin to develop the sort of relationship you need if you want to conect in the digital age.

via drewsmarketingminute.com

Need to explain social media to your grandmother? Tip: print out this PDF first.

Poor Kelly Corrigan, first-time author, didn’t get invited to this weekend’s National Book Festival on the Mall to plug her 2008 memoir, “The Middle Place.” She won’t be rubbing shoulders with heavyweight authors such as Sue Monk Kidd, John Grisham or Pulitzer winner Junot Diaz. No major newspaper bothered to review the California mom’s tale about cancer and family and recovery when it was released. Her publisher didn’t send her on tour. All the old-school staples of book promotion — the book festival, the tour, the glowing newspaper review — Corrigan got none of them.

What was a newbie author to do?

She cobbled together a trailer for her book on her home computer, using iMovie software, downloading a free tune off the Web for background music, and stuck it on her Web site. Her agent helped get her on one network television morning show. About 20 friends hosted book parties, which she hit on a self-funded three-week blitz, selling books out of the trunk of her car. A guy shot video of her reading an essay at one of these parties, and she posted it on YouTube when the paperback came out.

A year later, the book has sold about 80,000 copies in hardcover and another 260,000 in paperback, according to Nielsen BookScan data. It sat on the New York Times bestseller list for 20 weeks, peaking at No. 2. That homemade trailer has been viewed more than 100,000 times. The video of her reading has drawn 4.5 million hits. She’s in Washington on Thursday, speaking at the Congressional Families Cancer Prevention Award luncheon. Then she will plow into more than a dozen paid speaking gigs across the country in the next six weeks.