virtualDavis

Photo credit: Phil Lacinak

Are you following TrekEast? Essex resident John Davis (@trekeast) is changing the world one pedal, one paddle stroke and one step at a time.

Of course, those who know John would say, “He’s been doing that for years… His whole life!” True. But his latest adventure — an historic 4,500 mile, human powered expedition from Key Largo, Florida to the Gaspe Peninsula in Canada — is a bold challenge to life (and development) as we know it in the Eastern United States. John intends to inspire you and thousands of others to connect the Eastern Wildway in order to save it. Discover John Davis’ TrekEast!

John started out in Florida’s Everglades National Park where he was joined by a wayward band of Champlain Valley friends and adventurers:

That night, my Adirondack paddling friends Brian Trzaskos, Larry Barns, and Reg Bedell arrived, with a week’s worth of delicious food prepared by Brian’s wife Susie and my wife Denise as part of their Flying Pancakes food service. So our paddling team was gathered: Brian (ascentwellness.com) is a physical therapist and teacher of tai chi and other healthy disciplines who is himself extremely fit and strong. He’s an experienced climber, hiker, and paddler, and had done much study of the Everglades in anticipation of this journey (more than I’d found time to do). Larry (larrybarnesphotography.com) is a professional photographer and outdoors person whose work has appeared in many magazines. Reg (essexlaw.organd migratoryhaven.com) is a southern gentleman turned environmental lawyer who longs to see restored the rich wildlife he knew decades ago in the South. Ron you’ve already met, as Wildlands Network’s conservation scientist and Southeast director – one of the best things to happen to our organization in years. We are a varied but strong five, with plenty of outdoor experience but little on-the-water time in the Everglades. (TrekEast Blog)

The laughter and storytelling that these characters enjoyed doubtless inspired John as he set out on his ambitious mission. John will be joined off and on throughout his ten month expedition, my wife and I among the fortunate ones who’ll travel with him in person. And many, many more will follow via social media data stream as John posts updates and tweets and blog posts to transport you vicariously into the bicycle saddle or the soggy kayak seat with him. Consider weaving yourself into the narrative…

Clever, clever, clever! A slightly annoying yet surprisingly compelling digital story about Mark Zuckerberg (the face behind Facebook), his web progeny’s appetite and the dietary choices Zuckerberg makes for said progeny. I’ll leave the conclusions up to you, but take a moment to experience this digital storytelling gem.

Update:

Activist efforts to green social networking giant Facebook appear to be gaining traction. Corporations around the world are watching and learning from Facebook, not just how to grow a business in record time, but how to respond to global pressure from the very social network you’ve created. Tolerance and dialogue are key, but so is weighing and responding to the needs of your constituents. The following stories are a good barometric reading. What will tomorrow bring?

• Facebook Under Pressure to Be Greener “Facebook, the giant social networking site, is under fire from Greenpeace International, the environmental campaigner, over its construction of a data center in Prineville, Oregon, that will be powered by PacifiCorp, a company that gets 58 percent of its energy from burning coal…”
• Facebook Saves Face, Joins Verizon, Sony, Microsoft in Green Coalition “Facebook is the latest digital giant to join the Digital Energy Solutions Campaign (DESC), a nonprofit launched in 2008 that brings together leaders in the information technology industry to work on environmental and energy consumption issues. The social network joins Intel, Verizon, Sony, Cisco, AMD, Microsoft, and Hewlett-Packard in the campaign, which works on sustainable best practices for large technology companies…”
• Facebook Kicks Off A Weak Green Offensive “Facebook has been repeatedly called out for not doing enough to promote renewable energy for its new data center, so what is the massive social network doing with this public relations dilemma? Launching its own Facebook page and joining groups to demonstrate its green cred, of course…”
• Facebook friends the environment … or does it?“Facebook announced today it’s going green. The social networking giant unveiled “Green on Facebook,” [and] … joined the Digital Energy Solutions Campaign, a group that works on public policy and setting standards for energy efficiency. In a way, the move marks Facebook’s position as a top, global company — it’s certainly trendy, if not mandatory, for all large, big-name companies to sign onto green initiatives…”
• Facebook enlists in pro-green coalition “Facebook on Thursday unveiled “Green on Facebook,” a page dedicated to spreading environmental awareness and other “green” news, and in tandem announced its participation in the Digital Energy Solutions Campaign (DESC), a nonprofit coalition of large technology companies and trade groups designed to solving the problems of environmental degradation and energy consumption. It’s organized by the Information Technology Industry Council…”

Click on the image for Kris Krug‘s digital story (yesmagazine.org)

Eleven weeks into the oil disaster that is devastating the Gulf Coast, hope can be hard to find. For photographer Kris Krug, capturing the horrifying impact of our dependence on oil is “my chance to take a little bit of my power back.” To those who feel emotionally overwhelmed by the disaster, Krug advises: “Do something. Action is the antidote to that despair you’re feeling.”(yesmagazine.org)

Photographically, psychologically and philosophically engaging,  Kris Krug’s digital story about the aftermath of the BP oil spill fiasco offers a glimmer of hope. He acknowledges the weight that he’s felt in the months since BP’s well began pumping millions of gallons of crude oil into the Gulf of Mexico. But he also encourages us to act, to overcome the despair by engaging intelectuallay or artistically even if we can’t participate physically in ameliorating the disaster.

Chef Dan Barber’s inspirational presentation at TED Talks 2010 tackles a complicated dilemma facing chefs, foodies and fisherman today: is there a sustainable way to keep fish on the menu? His delivery and observations are enjoyable, and his conclusions are timely and wise:

“How can we create conditions that enable every community to feed itself? To do that, don’t look at the agribusiness model for the future… It’s high on capital, chemistry and machines. And it’s never produced anything really good to eat. Instead let’s look to the ecological model, that’s the one that relies on two billion years of on-the-job experience. Look to… farms that restore instead of deplete, farms that farm extensively instead of just intensively, farmers that are not just producers but experts in relationships because they are the ones that are experts in flavor too…”

via adsoftheworld.com

“Before it’s too late.” This advertisement from the WWF is on Ads of the World http://adsoftheworld.com/media/print/wwf_lungs and was brought to my attention by Nicholas Patten (@nicholaspatten on Twitter) in his tweet: “52 Most Interesting and Creative Advertisements.”http://bit.ly/8Mxizm

Posted by virtualDavis via web from virtualDavis’s posterous