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Publishing hasn’t seen this much change in its 800-year history. New technologies bring a wave of opportunities as they disrupt regular print cycles and business models. Books are consumed digitally on portable devices, a new opportunity for authors and publishers to produce multimedia content. Authors can self-publish without the support of a major publishing house and find an audience through social media. As major publishers shift their businesses, new upstarts launch ideas for sharing digital content on a variety of platforms. (eBook Summit)

In less than one month I’m off to the eBook Summit to tip-dip my toes into a new era of publishing. I’m planning to soak up as much as possible from this crackerjack lineup. Time to learn what publishing challenges, opportunities and tools away in the digital age! With luck, I’ll emerge better focused on how proceed with Rosslyn Redux.

While the e-book is an excellent entry into the digital world, it should not blind publishers so they miss the larger point. It is definitely not about focusing on specific formats, as their persistence (or rather brevity) in the market is impossible to predict. They may be called e-books or printed books, online publications or iPhone apps. A publisher should be able to serve all of these formats, without focusing exclusively on one… Particular attention must be paid to the quality of the content and its editing. XML, semantics and RDF emerge as main priorities.(Publishing Perspectives)

More:

• Why Publishers Need Agile Content: XML, Semantics and RDF

Ian Fleming’s James Bond novels are to be published in ebook form for the first time this week – but not by Penguin, Fleming’s print publisher. The 14 books, including Casino Royale, Live and Let Die and From Russia With Love, are being published independently by Ian Fleming Publications, the family company that owns and administers the author’s literary copyright. The Fleming ebooks would be priced “in line with the lowest-priced Bond paperback editions available on the market”, the company said. (via guardian.co.uk)

Corinne Turner, Managing Director, Ian Fleming Publications Ltd, comments: “Ian Fleming wrote his James Bond novels to be read and enjoyed by everyone, and we are always looking for opportunities to introduce new audiences to Bond’s adventures. Fleming loved good, new technology, and I am sure he would have been thrilled by the idea of his books being available electronically.(via bookshed.eu)

The universally successful 007 brand has made the transition from print to digital. Feel a trend here?

Update:

What started with a couple of takes spawned a longer, broader curated artifact mashup on the same topic: Bond dumps Penguin, goes digital

To ISBN or not to ISBN… That is the question!

There are many reasons for using a unique identifier for an e-book. It helps with discoverability and allows you to separate out the different formats of the title, which in turn allows you as a publisher or writer to see how it is doing in various channels. The ability to measure the success rate of each e-book format for any given title is paramount to good marketing. The ISBN also gives you control over your title and your content. If you let someone else assign an identification number to your content, you lose that control, both in terms of quality and ownership…There are a variety of reasons to add the ISBN on your own as well, either as the author or publisher; one very important reason being that if you don’t assign an ISBN, the distributor could assign one for you, which could result in multiple ISBNs for the very same type of file (as sold through a wide variety of distribution channels). The bloat is likely to make collating and tracking sales data –- and thus looking at overall performance for a title — all the more complicated.Though, as discussed here, there is no universal answer as to whether or not each format requires individual ISBNs, one thing is indeed clear: take control of the process. The worse thing you can do is lose control of your content or let another entity (whether conversion house, distributor or retailer) control the metadata and, accordingly, the invisible ties that bind you to your customers. Ceding too much control takes you out of the picture and makes this already complex situation all the more challenging. (via publishingperspectives.com)

Erik Christopher’s article got me thinking… I know nothing about ISBN numbers. Onward march!

Related articles

• BISG releases policy statement on assigning ISBNs to digital products (teleread.com)

Have you been debating the best e-reader to buy? Wondering if this is just a bizarre fad or the future or reading? iPad, Nook, Kindle? Here are a few choice samplings from Ars Technica’s review of the Amazon Kindle 3.

During a stint in California, I once wandered into a ramshackle San Diego bookstore and began browsing the back shelves in search of dusty treasures. After some time, the owner—who appeared to be an aging hippie—popped up at my side like an apparition, giving me a terrific start. He talked at me about his store. “I don’t sell books,” he said, leaning uncomfortably close. “I smell books.” To prove his point, he took a volume off the shelf, pulled it to his nostrils, and inhaled deeply, lovingly, bibliophilically—the book as bong hit.

It’s not all good news. The Kindle interface still feels like something that escaped from 1985 and time-traveled into the future. Text-based interface with no mouse or touchscreen? Black-and-white screen? Small delays between issuing commands and seeing their results? Check, check, and check—and if you try to do much with the Kindle beyond straight, front-to-back reading, these limitations will feel… limiting.

All the same words were there, but the experience was strangely sterile. My California booksmeller would have understood. Whatever e-books are and however useful they may be, they aren’t “books.” Instead, we get the content with little to no attention to form and to design. Everything about a book is distilled into odorless words; all else is waste to be thrown away.

Perhaps the reader of the future won’t look like a Kindle, but more like a multifunction tablet (think iPad or even the new Barnes & Noble Nook). In either case, both classes of devices are now good enough, and the content is finally varied enough, that it’s possible to envision the wholesale shift to digital texts. Plenty will be lost—including the smell—but so much will be gained… Book lovers will mourn the change and carp endlessly about typography, design, cover art, and the facing page format, but music and movies have already showed us that people will make the switch to digital convenience even at the expense of quality.

via Ars Technica

The publishing industry’s changing landscape (engadget.com)

Not to be outdone by Amazon, Borders and Barnes & Noble have entered the publishing racket.

Earlier this month Barnes & Noble launched a self-publishing platform called PubIt! that will compete directly with Amazon CreateSpace and indirectly with Apple’s iBookstore.

In an attempt to do for indie writers what InstantAction has done for indie game developers,… the world’s largest bookseller is hoping to expand its importance in the digital realm by giving wannabe authors the ability to upload and sell their material through B&N’s website and eBookstore… the real kicker here is this won’t be limited to the Nook; pretty much any e-reader, tablet or PC will be able to tap in and make purchases, so the potential audience is quite large. (engadget)

Of course, Kindle too ensured that their electronic books are universally accessible by developing apps that work across devices and platforms, but B&N’s open publishing model is smart. Sure, Nook has been a bit of a sleeper next to the Kindle, and B&N doesn’t want to limit the potential market (or perception) by being number two in the reader market. Or number three when the iPad is thrown into the mix? Whatever the logic guiding this policy, it’s welcome and overdue. Limiting media to Kindle or iPad, though lucrative in the short run, is a major turnoff for the consumer. It’s like saying, “Here, buy our glossy print book, but you can only read it at home. Not at work. Not on vacation. Not on the bus. At home!” Okay, so it’s not exactly like that, but it is perceived as unnecessarily restrictive. And if B&N can manage to open up the electronic publishing industry, I’m confident that consumers (and authors) will respond.

Okay, enough prattling and jab-jab-jabberwocky… What’s the bottom line?

[PubIt!] is essentially designed to give independent writers a venue for hawking their masterpieces, with PubIt! converting files to ePUB for use on a wide range of e-readers… Published titles will be available for sale within 24 to 72 hours after upload on the B&N eBookstore, and the company’s pretty proud of its “no hidden fees” policy… PubIt! ebooks will also be lendable for a fortnight… (engadget)

Using the service, authors can publish and sell eBooks through the Borders eBook store, as well as other partner eBook retailers… Authors can sell works of any length and chose [sic] the price within a price range set by the retailer. Authors can add content by typing in the platform, by copying and pasting it into an online form, or content can be fed from an existing website or blog. The content will be saved as an ePub file.

There are two tiers of pricing for those looking to get published –$89.99 and $199.99. Under the basic package, BookBrewer will assign the book an ISBN and make it available to major eBook stores at a price set by the writer. Royalties will be based on sales and will vary with each retailer. The higher priced package comes with a full version of the ePub file, that authors can share with friends, family and press and submit to other eBook stores. (mediabistro.com)

“Technology has made virtually anything possible,” says Neill Denny, editor-in-chief of the publishing industry magazine The Bookseller. “If you look at it conceptually – there’s a five-link chain between the person who writes and the person who reads. You’ve got Author-Agent- Publisher-Retailer-Reader. Theoretically, the three middle bits could all now vanish and the author could write online directly to the reader.”

However, he continues, “A more likely possibility is that just one of the three central links will vanish on-line. It could be that Amazon, the retailer, becomes the publisher. Or that the agent becomes the publisher, or the publisher becomes the retailer, and you go to a publisher’s site to buy the book. One of those links will certainly disappear on-line. We just don’t know which.” (The Independent)

John Walsh’s article “E-books: the end of the world as we know it” offers no new insights, but a handy summary. More intriguing though are the comments which are worth a wade through. A few flaring tempers, a few snarky jabs, and plenty of voiced growing pains as we tramp through the clumsy not-altogether-painless publishing revolution.

Related articles

• Demise of Borders highlights vanishing print infrastructure (teleread.com)

Amazon predicts that it will sell more e-books than paperbacks by the end of next year, and that they will eclipse both paperback and hardcover sales combined shortly thereafter. “I predict we will surpass paperback sales sometime in the next nine to 12 months. Sometime after that, we’ll surpass the combination of paperback and hardcover,” Amazon CEO Jeff Bezos told USA Today… [So] paperbacks and hardcovers may soon become a minority in the world of books. (Mashable.com)

Is Bezos bluffing in order to help drive the market? Or is he spot on? One day soon we’ll know, and in the mean time we’ll keep worrying, celebrating, laughing, panicking, arguing…

Smashwords is an ebook publishing and distribution platform for ebook authors, publishers and readers… At Smashwords, our authors and publishers have complete control over the sampling, pricing and marketing of their written works. Smashwords is ideal for publishing novels, short fiction, poetry, personal memoirs, monographs, non-fiction, research reports, essays, or other written forms that haven’t even been invented yet.

It’s free to publish and distribute with Smashwords. (Smashwords.com)

I’ve been hearing more and more about Smashwords.com lately:

• “Don’t Write, Create”
• “Thus Spoke Seth Godin”
• “Dress up your ebook for the Kindle Ball”

And just about everywhere else that folks are chewing the publishing industry fat. I’ve wandered their website and read miscelaneous tidbits here and there, but I’d really like to hear some firsthand accounts. Have you published a digital version of your book with Smashwords? What was your experience? Thanks!

Related articles

• How to Self-Publish an Ebook with Smashwords: 31 Authors Share Their Tips and Tricks (smashwords.com)
• Smashwords introduces ebook publishing and distribution service for literary agents (teleread.com)
• In Praise of Simple Ebooks (smashwords.com)
• 85,000 Titles Strong, Smashwords Pitches the Agents (ereads.com)
• On Smashwords and Amazon (joleenenaylor.wordpress.com)

While Amazon eBook sales now do exceed hardcover sales by a ratio of 1.43 to 1, we should remember that many of those “sales” are 25-cent downloads, many of them are free, and many of them are what, if we saw them in print, could be easily be mistaken for brochures rather than honest-to-goodness books. (Have you noticed every internet marketer seems to have a free Kindle or iPad edition of their latest “free report” these days?) In fact, according to the NY Times, half of the best selling books on Kindle are being given away for free by the publishers. Why? In order to promote sales of the paper versions.(davidweedmark.com)

David Weedmark (@DavidWeedmark on Twitter) weighs in on the digital/traditional publishing debate. Print publishing is far from dead, according to Weedmark, and despite paper and ink’s much hyped funeral dirge, “the print publishing industry is still today the dominant player.” And tomorrow? Weedmark does acknowledge that e-book sales represent 8.5% of overall book sales as of mid-2010, wheres they were only 3% in all of 2009 (according to The American Publishing Association) which would seem a pretty staggering indicator of the change now underway.