virtualDavis

Panelists at eBook Summit 2010

What does tomorrow’s publishing world look like? MediaBistro’s eBook Summit dove into the “New Era of Publishing” on December 15, 2010 at The New Yorker Hotel to explore “some of the most pressing industry issues” and to assist writers, editors, publishers and agent in navigating “the changing industry ecosystem.”

In January I start pitching Rosslyn Redux (Writer’s Digest Conference 2011) to a publishing industry that is not only new to me but new to itself. I figured this conference would serve as an informative industry barometer for me and an up-close-and-personal glimpse at how traditional publishers and agents are adapting to the Post-Gutenberg Paradigm. The day was an eye opener. I’ve overviewed the highlights here…

More:

• eBook Summit 2010
  
• Buzz: Writer’s Digest Conference 2011
• Writer’s Digest Conference 2011, Part #1
• Writer’s Digest Conference 2011, Part #2
• Writer’s Digest Conference 2011, Part #3
• Writer’s Digest Conference 2011, Part #4

Open Road is a digital content company that publishes and markets ebooks by creating connections between authors and their audiences across multiple platforms.

Brendan Cahill, VP and Publisher of Open Road Integrated Media (ORIM), was lead presenter during eBook Summit 2010 last week in NYC. He set the tone for a forward looking agenda in the publishing industry, “pioneering an alternative publishing model”, where digital books replace print books at the epicenter.

Although Open Road (@openroadmedia) is only a year old, they’ve already made a major push in publishing ebooks and have set an ambitious target of 2,000 new books to be published in 2011! They are effectively producing more content per title than traditional print publishers (including HD video author and book trailers) and yet they’ve slashed the standard industry production time line from a year or more among traditional publishers to approximately 120 days at Open Road.

How is this possible? This shrinking book cycle (rights acquisition, manuscript editing, cataloguing, soliciting, fulfillment and marketing) critical to their rapid upscaling and early mover success depends upon a new publishing model: outsource, outstource, outsource. Virtually every stage of the traditional publishing process is outsourced except for acquiring rights and marketing which allows ample flexibility for editing, art directing, etc. Check out the first few slides of Cahill’s presentation below.

I’ve been performing the Catch-Up Hustle this morning. Away from my desk for a week (eBook Summit 2010 and early Christmas with in-laws) but finding my groove again. Actually missed the rhythm!

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.” ~Calvin Coolidge (via Fred Wilson)

Every day is Monday. Believe it. Live it. Love it!

What does tomorrow’s publishing world look like? MediaBistro’s eBook Summit dove into the “New Era of Publishing” on December 15, 2010 at The New Yorker Hotel to explore “some of the most pressing industry issues” and to assist writers, editors, publishers and agent in navigating “the changing industry ecosystem.”

In January I start pitching Rosslyn Redux to a publishing industry that is not only new to me but new to itself. I figured this conference would serve as an informative industry barometer for me and an up-close-and-personal glimpse at how traditional publishers and agents are adapting to the Post-Gutenberg Paradigm. The day was an eye opener. Below I’ve overviewed the highlights.

http://storify.com/virtualdavis/ebook-summit-2010

Related articles

• E is for eBooks – The New Normal for Publishing (riteshkala.wordpress.com)

Debbie Stier speaking at BookExpo America 2009

Debbie Stier (@debbiestier) first came across my radar when HarperStudio was born… A book publishing outlet that made sense in the 21st century! Publishers who understood (or wanted to understand) the digital migration. Unfortunately bravery and vision weren’t sufficient, and HarperStudio was recycled. (Read the HarperCollins explanation memo to employees.) I was disappointed that the project was abbreviated, but proud of HarperCollins for taking the risk in the first place.

One of her homeruns with HarperStudio was Crush It! by Gary Vaynerchukwhich I’ve “read” three times (the print edition, the audio edition and the Vook edition) as much for Vaynerchuk’s energy, self-confidence and optimism as for the opportunity to compare assets distinct to each platform. I imagine Vaynerchuk has been a good fit for Publishing’s Optimist Prime. In an interview with Marian Schembari last June Stier conveyed unabashed enthusiasm for the future of publishing.

“I love that word-of-mouth is scalable. I love that anybody can share, and connect, and spread the word about great books and ideas without ever having to get permission… I’m allergic to bureaucracy. Publishing is full of protocols; I find it frustrating when people see their role as putting up barriers and looking for problems. I’d rather make something great happen… It’s liberating to know that you are in control of your own destiny and don’t have to hope that the gatekeepers allow you to be recognized.” (Digital Book World)

Stier’s perspective has encouraged and reassured me during my foray into the book publishing jungle. And it’s not all bluster and bravado. Stier’s track record speaks for itself. And she’s EVERYwhere! (I have a hunch that she may secretly have invented the social web between book launches.) The other day I was speaking to my wife’s cousin, Cali Williams Yost (@caliyost) about her experience publishing Work + Life and now working on her second book, and Stier’s name inevitably popped up: “She is wonderful and amazing!” Scanning some of the titles Stier has worked on I realized that my mother-in-law’s friend, Dotty Frank, has also been touched by Stier. The Stier Factor! And when I registered to attend MediaBistro‘s eBook Summit I discovered that she was slated to be one of the panelists. (Did I mention that Debbie Stier is EVERYwhere?)

During her eBook Summit presentation she announced that she’s departed HarperCollins, and that she hasn’t yet announced her next plan. She did mention that it is somewhat unrelated to book publishing but will draw upon her publishing experience. Hmmm… Perhaps something to do with the SATs?

As for promotion strategies in the publishing industry Stier articulated in no uncertain terms that

“everybody should have a digital presence… You’ve got to be part of it to understand, or else you’re not feeling the culture of it.”

She also skimmed over relevant tech/communication trends that she sees emerging. Mobile, mobile, mobile. There’s an adavantage to early adopters. If you use an iPhone, try out Instagram. In publishing, she explained, mobile strategy is mostly tied to apps (location-based and otherwise), etc. In other industries texting and QR codes are making major inroads, but publishing lags behind! This is an opportunity. First mover advantage. She touched on Foursquare and mused on behaviour changes like the gym rat badge. If you are writing nonfiction, Stier said, think of ways that FourSquare could overlap. Tips are key! And many other smart uses too. Leave breadcrumbs where you wrote the book, ate a meal, had a drink, etc.

Stier also emphasized the importance of “caring”. Adopt the Zappos strategy as DELL has recently learned. Care. Gary Vaynerchuck’s new book, The Thank You Economy, is precisely about this. In only a few short minutes Debbie Stier had nailed it. Boom, boom, boom.

Unfortunately she had to depart earlier than anticipated and we didn’t connect aside from a few tweets and this sad image but kind message on Tumbler. Soon, I hope, to meet the legendary Debbier Stier in person.

According to Hugh McGuire the future of book publishing looks more like the internet than print books or even ebooks. Web-connected digital books are inevitable, and the line will vanishing between books and the Internet. Today’s savvy publishers will be tomorrow’s ebook API providers:

E-books to date have mostly been approached as digital versions of print books to be read on a variety of digital devices, with a few bells and whistles–like video… Thinking of e-books as just another way to consume a book lets the publishing business ignore the terror of a totally unknown business landscape… While you can list advantages and disadvantages of print books vs. e-books, these are all asides compared with the kind of advantages that we have come to expect of digital information properly hooked into the Internet…

Let books live properly within the Internet, along with websites, databases, blogs, Twitter, map systems, and applications… the foundation is there for the move. If you are looking at publishing with any kind of long-term business horizon, this is where you should be looking…

We are a long, long way from publishers thinking of themselves as API providers, or as the Application Programming Interface for the books they publish. But we’ve seen countless times that value grows when data is opened up (sometimes selectively) to the world. That’s really what the Internet is for and that is where book publishing is going, eventually…

The current world of e-books is a transition to a digitally connected book publishing ecosystem that won’t look anything like the book world we live in now. (Forbes.com)

I don’t need any convincing, but I found McGuire’s article straightforward and compelling. This isn’t rocket science, folks. It’s open source storytelling! And it’s one of the most exciting application of this global rhizome we call the World Wide Web. Like McGuire, I still can’t envision what the commercial underpinnings for this future of publishing looks like, I am confident that entrepreneurial minds all over the world are already scheming up efficient, reliable methods for monetizing web-enabled ebooks. Copyright issues will become increasingly complicated, but where there’s a will (and a market) there’s a way. And I’m thrilled to be able to participate!

Related articles

• We’re in the midst of a restructuring of the publishing universe (don’t panic) (radar.oreilly.com)

It’s no mystery that the folks at Just Beer at Buzzard’s Bay Brewing are a slightly quirky bunch, so it should be no surprise that their newest version of India Pale Ale is served up with a novel idea: A hard-boiled detective tale in twelve chapters, one on each of the 22-ounce bottles in a 12-bottle case.

The Case of the IPA, the name of the beer and the story, is a result of the melding of the minds of brewer Harry Smith, author Paul Goodchild and owner Bill Russell. The noir-style tale, reminiscent of “The Maltese Falcon” author Dashiell Hammett’s gritty detective novels and his serial magazine stories of the 1920s and ’30s starts off with the main character, “a two-bit shamus in a dirty, gritty, bluesy, and cool city of some renown” who is summoned to a wealthy businessman’s “swank starter mansion in the ‘burbs” and wraps up 264 ounces later. And Russell has one suggestion for readers: “Please don’t drink Chapter 12 first.”

Goodchild, who described himself as an artist who doesn’t count on royalties, said he came up with the idea of writing a story on Buzzard’s Bay beers about five years ago, but it didn’t fly until the Just Beer brand started making the 22-ouncer, just the right size for each chapter. “At first I thought about writing a science fiction serial because I love that genre, but I didn’t want people to think we were pandering to kids. This serial is decidedly adult — not XXX — but a hard-boiled detective, noiry serial; it’s perfectly oriented to the IPA. I’m a big fan of Dashiell Hammett,” said Goodchild. (Herald News)

Is it too late to pretend I invented this? This may be one of the most compelling reasons yet to focus on print publishing versus digital publishing. I mean, how often do folks offer up virtual cocktails on Twitter, etc? And how disapointing are they when you toss them down the hatch?!?! But this is the real deal. Analog literature for the mind and soul…

Related articles

• Hoppy, I Mean Happy, IPA Day! by Lauren Buzzeo (winemag.com)
• Should You Serialize a Novel on Kindle? (janefriedman.com)
• Now available: “Breaking the Page” preview edition (radar.oreilly.com)

Zany and intriguing book concept! Jonathan Safran Foer’s Tree of Codes is a timely reminder that ebooks can’t do everything…

Looks like “old school” publishers and authors are continuing to struggle with the transition from print publishing to digital publishing.

At The National Book Awards last night, books were being celebrated, but eBooks not as much. The New Yorker’s Andy Borowitz called the eBooks, “The bastard cousin of the print book” and Patti Smith begged the audience not to give up physical books. In her winning speech she said, “There is nothing more beautiful in our material world than the book.” (eBookNewser)

The bastard cousin? Hmmm… I’m not quite sure how that works, but it’s a catchy epithet!

To e-read or not to e-read, that is the question!

You could choose to buy no e-reader at all…  both Amazon and Barnes & Noble are rolling out applications that bring their e-book stores to phones and other gadgets… Amazon.com’s app selection is particularly bountiful: It has ones for iPhone, iPad, Android, BlackBerry, Windows Phone 7, Windows, and OS X. Barnes & Noble has ones for iPhone, iPad, Android, and Windows. They’re not comprehensive recreations… But all the apps are free, and they all work on one or more devices you already own… I do most of my e-reading on other devices. And my single most-used e-reading device is my iPhone, simply because I take it with me nearly everywhere and can dip into any e-book I own in seconds, often while I’m doing something else at the same time… Both companies also have synching technologies that keep track of where you are in a particular tome: I can read a few pages on an iPhone, pick up on my Mac, and then finish a book on an actual Kindle. And I do, frequently.(techland.com)

Sorry, economy, but Harry’s on to something. Something good. Something smart. Especially for newbies to the digital reading experience. Try it out on hardware you already own. Figure out if you like it. Or still miss books printed on trees. Get your feet wet. Buy nothing. Save your money for nachos. And an airplane ticket to lands exotic. Happy reading…