virtualDavis

ˈvər-chə-wəlˈdā-vəs Serial storyteller, poetry pusher, digital doodler, flâneur.

Reality Check: Book Publishing in the Digital Age

The Internet tsunami that has swept through the newspaper and magazine industries, transforming the landscape and leaving debris everywhere, has at last arrived at book publishers. According to today’s New York Times, publishers now acknowledge that e-books cost less to produce than the traditional paper models and therefore ought to sell for less. Amazon has been selling them on the Kindle for $9.99, much to the publishers’ dismay. Now several large publishers have agreed with Apple to sell books on the iPad for $12.99 to $14.99. Hoping this line will hold, publishers scold that (as the clearly sympathetic Times puts it) “consumers exaggerate the savings and have developed unrealistic expectations about how low the prices of e-books can go.”

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richardmasoner/Flickr CC

Book publishing involves many expenses that book buyers may not appreciate, the publishers say. That is indeed true. The average hardcover book, says the Times, sells for $26. Here is just a partial list of where that $26 goes:

  • $2.00 for lunches
  • $0.05 to $7.00 for the book party
  • $1.05 for the author tour
  • $0.65 for seven editors to attend the Frankfurt Book Fair
  • $0.60 for lunches at the Frankfurt Book Fair
  • $1.50 for drinks at the Frankfurt Book Fair
  • $2.00 to cover wild overpayments to 15-minute celebrities or Washington bigshots for books that will never earn back their huge advances but the cost has to be amortized somehow
  • $0.50 for lawyers
  • $0.40 for editors
  • $6.00 for free review copies
  • $17.50 for employee health care
  • $1.60 Whoops! Forgot these lunch receipts from last month. Sorry.

The book industry is one of the most custom-laden and set in its ways. It still can take over a year from the time an author submits a manuscript until the time the book comes out. Even if a manuscript is submitted electronically, it may very well be printed out, edited in pencil with sticky notes, and then keyed back in with new typographical errors. It remains to be seen who has “unrealistic expectations” about life and books in the digital age.

via theatlantic.com

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Making the Case for IPad E-Book Prices

In the emerging world of e-books, many consumers assume it is only logical that publishers are saving vast amounts by not having to print or distribute paper books, leaving room to pass along those savings to their customers.

Publishers largely agree, which is why in negotiations with Apple, five of the six largest publishers of trade books have said they would price most digital editions of new fiction and nonfiction books from $12.99 to $14.99 on the forthcoming iPad tablet — significantly lower than the average $26 price for a hardcover book.

But publishers also say consumers exaggerate the savings and have developed unrealistic expectations about how low the prices of e-books can go. Yes, they say, printing costs may vanish, but a raft of expenses that apply to all books, like overhead, marketing and royalties, are still in effect.

All of which raises the question: Just how much does it actually cost to produce a printed book versus a digital one?

via New York Times

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What Is a Vook?


via vook.com

WHAT IS A VOOK?

A vook is a new innovation in reading that blends a well-written book, high-quality video and the power of the Internet into a single, complete story.

You can read your book, watch videos that enhance the story and connect with authors and your friends through social media all on one screen, without switching between platforms. [via vook.com]

Fascinated with the idea of a vook. It might only be the first step, but it feels like we’re finally on the way to portable, integrated digital storytelling. The marriage of prose publishing and scrap-booking for the digital age. What sort of book would lend itself to this innovative new format?

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It’s a Great Time to Be an Author

via blog.nathanbransford.com

The publishing world is awash in doomsday chatter, agonizing over the rapidly evolving packaging, distribution, retail and copyright landscape. There’s no question; the publishing world has changed, is changing and will continue to change. Bitch if you want, but we can’t go back!

Frankly, I’m with literary agent Nathan Bransford who says, “You can either be scared of the future or excited. I’m pretty excited.” His blog posting last Thursday has been swamped with comments, mostly optimistic comment from folks who are tired of the horror stories.

Bransford trumpets what’s being referred to more and more as thedemocratization of the publishing world. In the old paradigm, the filtration process (publishers, agents, retailers, etc.) dramatically limited the content that made it from creators to consumers. Probably in most cases this was a “good” thing, but it’s not hard to find fault with the top-down publishing model.

In the e-book era, everyone will have a shot. And I refuse to believe that’s a bad thing… Yes, there’s going to be a lot of dreck out there that we’ll have to find a way to sort through. Yes, publishers will be challenged by lower price points and will have to change and adapt to the digital era. Yes, my job will probably change some too… And yes, this new era will require more of authors… It will require an entrepreneurial spirit and a whole lot of virtual elbow grease… But what better time to be an author?! All any writer wants is the chance to reach an audience and see what happens from there. Just a chance. And it’s looking like everyone’s going to get that chance.” (via blog.nathanbransford.com)

Publisher in Talks with Apple over IPad

“Brian Murray, the chief executive of HarperCollins, said in December that e-books enhanced with video, author interviews and social-networking applications could command higher retail prices for publishers than current e-books.” (Wall Street Journal)

I’m keeping my eyes on @harperstudio and vook among others…