Post your most important social media content consistently at similar times all week long. Or not…
How about Thursday and/or Friday? Eureka!
According to Mashable’s Todd Wasserman “the end of the work week is the best time to get traction on status updates and tweets.” (Why Users Are More Engaged With Social Media on Fridays) I’ve often found this to be true, though I’ve been unable to ascertain exactly why. Buddy Media dove into 200+ Facebook users habits over two weeks and discovered that Thursday is actually the most engaged day of the week. However, Twitter’s Adam Bain (Chief Revenue Officer) touts Friday’s as the most engaged among the tweet-set. So the two biggest social media hubs agree that end-of-week is the time of maximum engagement. Why?
People are heading into the weekend so they’re thinking about things besides work. They’re mentally checking out and transitioning to the weekend. (Jeremiah Owyang, Altimeter Group)
It’s a matter of people finally pushing past the work week and coasting toward the weekend, picking their head up a bit to see what’s going on and what their friends are up to. (Rick Liebling, Coyne PR)
I call it ‘contra-competitive timing‘. As the overall activity seems to slow down from the hustle and bustle of the week, readers can give each tweet more attention because there are fewer other tweets fighting for it. (Dan Zarrella, HubSpot)
Of course, now that the social web is aflutter about this hot news, I haven’t any doubt that marketers and spin doctors are going to begin swamping us on Thursday and Friday now. So, maybe next week or the week after we’ll see a shift away from the inevitable spamfest toward Saturday? Monday? Wednesday? Reductio ad absurdum.
Which leads to the question, how will we filter the noise?
