virtualDavis

Ian Fleming’s James Bond novels are to be published in ebook form for the first time this week – but not by Penguin, Fleming’s print publisher. The 14 books, including Casino Royale, Live and Let Die and From Russia With Love, are being published independently by Ian Fleming Publications, the family company that owns and administers the author’s literary copyright. The Fleming ebooks would be priced “in line with the lowest-priced Bond paperback editions available on the market”, the company said. (via guardian.co.uk)

Corinne Turner, Managing Director, Ian Fleming Publications Ltd, comments: “Ian Fleming wrote his James Bond novels to be read and enjoyed by everyone, and we are always looking for opportunities to introduce new audiences to Bond’s adventures. Fleming loved good, new technology, and I am sure he would have been thrilled by the idea of his books being available electronically.(via bookshed.eu)

The universally successful 007 brand has made the transition from print to digital. Feel a trend here?

Update:

What started with a couple of takes spawned a longer, broader curated artifact mashup on the same topic: Bond dumps Penguin, goes digital